Our Team
Leadership
Natasha Vidal is instrumental in translating the company's vision into actionable strategies. She oversees operations, streamlines processes, and drives performance, leveraging over 25 years of branding experience to lead marketing efforts and enhance brand visibility.
Casey Cittadino excels in driving the company's sales growth and educating partners on innovative erosion solutions. With a rich history in business development and a passion for sports, Casey's leadership and strategic vision continue to propel the company forward.
Operations
Jake Shay is known for his meticulous attention to detail and passion for organizational efficiency. With over a decade of experience in office administration, he has significantly enhanced productivity and streamlined processes within the company.
Fabiola Monde is unmatched in administrative support. She manages accounting and ensures meticulous reconciliation and record keeping. Fabiola is also adept at providing operational support, managing calendars, and event coordination.
Marketing
Samantha Mednikoff is skilled in lead generation, developing B2B & B2C strategies, and creating compelling visual content. Her expertise in digital marketing, copywriting, and customer journey mapping drives brand awareness and engagement.
Chris Sexton excels in prospecting, lead management, and lead assignment. He provides essential sales support and maintains effective client communication to ensure strong relationships and successful partnership outcomes.
Matthew Carvalho talented in creative design, web development, and landing page design. He is responsible for intranet development, and managing marketing assets to enhance the company's digital presence.
Field Training
Jacob Willsey specializes in hands-on training and mentorship, onsite installation and demonstration, and providing technical support and troubleshooting. He is also responsible for documentation and reporting to ensure effective knowledge transfer and operational efficiency.
Sales
Mark Margolis leads strategic sales initiatives and oversees regional growth efforts across the U.S. He works closely with internal teams and partners to expand SOX’s market presence and drive adoption of its patented erosion control systems.
Nate Watkin oversees the golf vertical strategy, focusing on communication, support, education, and motivation. He works closely with staff, clients and strategic partners to maximize opportunities and support relationships and projects.
Regional Technical Experts
SOX RTEs are responsible for educating, training, and supporting our clients; installers, distributors, engineers, golf industry professionals, HOAs & property managers, etc. They excel in identifying new business opportunities, building relationships with our clients and growing our CSP network.
